About Us

RivaaJ by Huma is a well known and established formal, party wear and casual boutique with based just outside London and in Birmingham. We specialise in creating bespoke and customised outfits. We also manufacture and wholesale readymade and tailored outfits in the UK.

We had a vision for designing and marketing unique, beautiful and affordable outfits without compromising on quality and style. This vision has been carefully nurtured by our award winning designers Amir and Huma who have perfected the art of meeting each clients needs with exceptionally high standard of workmanship.

Contemporary – Fusion – Artistic – Heritage – Intricate

Rivaaj in essence means trend or tradition in Urdu. We use various techniques on our tailored outfits ranging from traditional dhabka, embroidery and resham to the modern approach using diamante, pearls and applique.

Our product ranges include:

  • Ready made casual shalwar kameez outfits
  • Designer outfits 
  • Tailored formal wear
  • Tailored Bridal Lenghas
  • Tailored Gents outfits


SHA Designs Ltd (Trading as RivaajbyHuma)
Telephone : 01582 495311
Registered in England & Wales No: 07450559
Registered Office: 55 Waller Avenue, Luton, LU4 9RP, UK